|The Mad Hatter|
|Owner of the Wonderland Haberdashery and Tea Shoppe|
|Fairy Tale|| Alice's Adventures in Wonderland
Through the Looking-Glass
|Parent of||Madeline Hatter|
The Mad Hatter is friendly, kind, brave and loves his daughter very much. He speaks riddlish, and can also flag riddlish.
In the books, The Mad Hatter has mint green hair with white streaks and a prominent overbite that is more obvious because of his constant smile. He is rarely without a hat. In the Webisodes, The Mad Hatter has short curly brown hair, green-blue eyes, buck teeth and two earrings in his left ear.
Settings are places where fairytale characters live and their stories are based. The Mad Hatter's setting is an unusual place called Wonderland. Wonderland is the magical and madness-filled location which the life of Ever After rely on. Wonderland has a large selection of strange buildings and plants in it's many locations. It is home to all Wonderlanians.
The Mad Hatter is Madeline Hatter's father, the two have a close relationship.
- Whenever The Mad Hatter greets Raven Queen, he asks her the riddle: Why is a raven like a writing desk. and Raven always gives him a different answer.
- He lived in Wonderland with his daughter Maddie before The Evil Queen's take over and now resides in Ever After. He and Maddie are some of the few Wonderlandians that made it out before the portals was sealed.